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Persona Mapping for Strategic Excellence
Persona Mapping for Strategic Excellence

Tue, Apr 23

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Persona Mapping for Strategic Excellence

How does a new resident navigate the physical and social space of Aitkin County differently from a lifetime (multigenerational) resident? How does a remote employee experience trust differently from employees who work in the field or the office?

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Time & Location

Apr 23, 2024, 8:30 AM – 9:30 AM

Zoom

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How does a new resident navigate the physical and social space of Aitkin County differently from a lifetime (multigenerational) resident? How does a remote employee experience trust differently from employees who work in the field or the office? In this Revitalization Jam, you'll learn how to create persona maps for key stakeholders, as a way of uncovering critical tensions between their motivations and values and teasing out surprising insights that are essential to strategic planning. This is a crucial skillset for aligning Aitkin's strategies with stakeholder needs and fostering more meaningful engagement across all levels of Aitkin's operations.

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