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Implicit Association

Advanced

Skill Level:

Draw attention to stereotypes and unconscious biases, by having participants make immediate preference-based selections between two or more people, ideas, or orientations, thereby limiting the ability to strategically construct socially desirable responses.

Implicit Association
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This technique is part of the Shifting phase of SERA, which requires facilitating an experience or psychological stimulus that triggers, jolts, or firmly guides a conscious shift in one’s orientation to present-moment experience. The word sera itself translates in Spanish to mean “it will be,” which resembles a conscious orientation to whatever may show up in our awareness. This orientation, which is known as beginner’s mind, is necessary because human attention has a tendency toward automatic preoccupation with active thinking (Kabat-Zinn, 2003).

The purpose of using this technique is to help triggering or guide a conscious Shift in one’s orientation to present-moment experience, from conceptualization to intuition.

Gawronski, B., & Hahn, A. (2019). Implicit measures: Procedures, use, and interpretation. In H. Blanton, J. M. LaCroix, & G. D. Webster (Eds.), Frontiers of social psychology. Measurement in social psychology (pp. 29–55). Routledge/Taylor & Francis Group.

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