Storytelling is an excellent way to shift a participant's attention away from their everyday self-concerning thoughts; particularly if the story is compelling and takes place in a markedly different context or setting than the one your participants are used to.
The very first phase of SERA requires the development of an experience or psychological stimulus that triggers, jolts, or firmly guides a conscious Shift in one’s orientation to present-moment experience; or more specifically, from conceptualization to simply being. The word sera itself translates in Spanish to mean “it will be,” which resembles a conscious orientation to whatever may show up in our awareness. This orientation, which is known as beginner’s mind, is necessary because human attention has a tendency toward automatic preoccupation with active thinking (Kabat-Zinn, 2003).
Triggering or guiding a conscious Shift in one’s orientation to present-moment experience, from conceptualization to intuition.
Denning, S. (2006). Effective storytelling: strategic business narrative techniques. Strategy & leadership.